Microsoft Business Intelligence For Dummies

It’s an old, tired joke among people in the armed services that “military intelligence is a contradiction in terms.” And yet, intelligence in the military sense — accurate, timely information that can help produce an effective strategy — is more important these days than ever before. As organizations continue to pursue their goals in an economy that seems more like a battlefield, it’s no wonder that they, too, feel the need for reliable information based on real and readily usable data — business intelligence. Unfortunately, gathering intelligence (let alone using it) takes time — which is in short supply, and sometimes the technology that was introduced to help a business meet its goals just adds to the confusion. Acronyms, obscure phrases, and seemingly unrelated buzzwords proliferate.