Startup an insider's guide to launching and running a business

Let’s flesh this out a bit. An entrepreneur needs to find a way to interact with people (preferably lots of people) in a way that resonates with them. This means that the product or service attracts their participation and buy-in. In physics, resonance occurs when a pattern in one system causes surrounding systems to begin to vibrate or move in a similar pattern. This is exactly what entrepreneurs do. This can be social entrepreneurship—for example, President
Jimmy Carter working with Habitat for Humanity (lots of resonance and buy-in there). However, it is usually business oriented, such as Jeff Bezos’ Amazon.com. His creation certainly resonates with people, and they demonstrate this with their purchasing power. They keep going back to Amazon again and again.