Startup an insider's guide to launching and running a business

Let’s flesh this out a bit. An entrepreneur needs to find a way to interact with people (preferably lots of people) in a way that resonates with them. This means that the product or service attracts their participation and buy-in. In physics, resonance occurs when a pattern in one system causes surrounding systems to begin to vibrate or move in a similar pattern. This is exactly what entrepreneurs do. This can be social entrepreneurship—for example, President
Jimmy Carter working with Habitat for Humanity (lots of resonance and buy-in there). However, it is usually business oriented, such as Jeff Bezos’ His creation certainly resonates with people, and they demonstrate this with their purchasing power. They keep going back to Amazon again and again.