Tapworthy: Designing Great iPhone Apps

“We need an iPhone app .” You’ve almost certainly heard that one at the office. Or in a conversation with chums. Maybe even around your own kitchen table. Since you’re reading this book, you’ve probably even said it yourself.
You’re right: you do need an iPhone app. Apple’s glossy gadget touched off a whole new kind of computing—personal, intimate, and convenient—that has become both passion and habit for millions of regular folks. That’s not going away; looking ahead, we’re not going to spend less time with our phones, our tablets, our on-the-go internet devices. More and more, getting in front of people means getting on mobile devices, starting with the iPhone. It’s a device with the following and technology to get your stuff out there with a rare combination of volume and style.